From the sample report · Market entry
Yale SOM Case Practice
Phase 4 of 6
Analysis
Analysis setup
You chose relevant bottom-up drivers: facility count, adoption, field size, price, and replacement rate. Name the variable most likely to change the decision and explain how you would validate it first.
Data interpretation
You identified differences in margin, pricing, and growth. A feet-versus-yards mistake affected the earlier market-size estimate. After correcting a unit, recompute the affected outputs before drawing a conclusion.
Quantitative execution
What went well
You used the $2.2M investment, $1.10 variable cost, $1.50 price, and 126,000-square-foot field area to reach a break-even requirement of 44 fields.
What needs improving
The area, unit conversion, and contribution calculations were difficult to follow. Present one auditable sequence: convert dimensions, calculate area, calculate contribution per field, divide investment by contribution, and round up. This would prevent the interviewer from needing to request the math again.
the size of a field is 4 20 by 300 So then I'd want to multiply those 2 numbers. So I'm going to do 42 times 3 is going to be 126, I believe.
Insight generation
You selected college football by comparing margin, growth, market size, and access through existing school and college channels. Make that tradeoff explicit when explaining why this segment comes first.
Assumption discipline
You acknowledged rough inputs and identified high-school count and adoption as material sensitivities. Show how changing a key assumption affects the result and the decision.
Synthesis and next step
You drew useful interim conclusions and identified competitive structure as the next question. Connect the 44-field requirement to a realistic sales ramp before judging the three-year target achievable.






